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Fundamental of Marketing

Course Information

Course Title:Fundamental of Marketing

Course Price: $250

Target Audience: Marketing Executives, Advertisers, Digital Marketers

Course Duration: 8 hours

Resources: Desktop PC/ Laptop / Mobile device; Internet Access

Course Objective

Upon successful completion of this course, you will be able to

» Carry out the Marketing Process

» Satisfy your consumers

» Identify techniques for customer driven marketing strategy

» Identify skills in Building customer relationships

Course Features

  • Creating and Capturing Customer Value
  • Forms of Marketing
  • Marketing Process
  • Understanding the marketplace and customer needs
  • Customers needs, wants and demands
  • Market offerings
  • Customer value and satisfaction
  • Concept of satisfaction
  • Exchanges and relationships
  • Designing a customer driven marketing strategy
  • Building customer relationships
  • Preparing an integrated marketing plan and program
  • Consumer-Generated Marketing
Take This Course | $250.00

Course Outline

  • Chapter 1 : Creating and Capturing Customer Value

    (Duration - 35.31 min)

    Lesson 1 - Marketing introduction

    Lesson 2 - Forms of marketing

    Lesson 3 - Marketing process

    Lesson 4 - Understanding the marketplace and customer needs

    Lesson 5 - Customers needs, wants and demands

    Lesson 6 - Market offerings

    Lesson 7 - Customer value and satisfaction

    Lesson 8 - Exchanges and relationships

    Lesson 9 - Designing a customer driven marketing strategy

    Lesson 10 - Preparing an integrated marketing plan and program

    Lesson 11 - Building customer relationships

  • Chapter 2 : Company & Marketing Strategy Partnering To Build Customer Relationship

    (Duration - 44.15 min)

    Lesson 1 - Strategic planning

    Lesson 2 - Defining a market-oriented mission statement

    Lesson 3 - Setting objectives or goals

    Lesson 4 - Designing the business portfolio

    Lesson 5 - Market penetration

    Lesson 6 - Market segmentation

    Lesson 7 - Positioning

    Lesson 8 - Marketing management function

    Lesson 9 - Developing an integrated

  • Chapter 3 : Analyzing the marketing environment

    (Duration - 30.02 min)

    Lesson 1 - Marketing environment

    Lesson 2 - Marketing intermediaries

    Lesson 3 - Actors in the macro environment

    Lesson 4 - Demographic environment

    Lesson 5 - Responding to the marketing environment

    Lesson 6 - Political and social environment

  • Chapter 4 : Understanding Consumer Buyer Behavior

    (Duration - 40.01 min)

    Lesson 1 - Consumer markets and consumer buyer behavior

    Lesson 2 - Factors influencing consumer behavior

    Lesson 3 - Social factors

    Lesson 4 - Personal factors

    Lesson 5 - Psychological factors

    Lesson 6 - The buyer decision process

  • Chapter 5 : Customer Driven Marketing Strategy

    (Duration - 41.37 min)

    Lesson 1 - Rationale for target marketing

    Lesson 2 - Market segmentation

    Lesson 3 - Multiple segmentation bases

    Lesson 4 - Requirements for effective segmentation

    Lesson 5 - Selecting target market segments

    Lesson 6 - Market targeting evaluating target segments

    Lesson 7 - Differentiated and positioning

    Lesson 8 - Selecting an overall positioning strategy

  • Chapter 6 : Products, Services and Brands

    (Duration - 36.12 min)

    Lesson 1 - Three levels of product

    Lesson 2 - Core customer value

    Lesson 3 - Product and service classification

    Lesson 4 - Product mix

    Lesson 5 - Service characteristics

    Lesson 6 - Individual product and service decisions

    Lesson 7 - Product and service attributes

    Lesson 8 - Branding

    Lesson 9 - Product support services

  • Chapter 7 : Developing new products and managing the product life-cycle

    (Duration - 28.07 min)

    Lesson 1 - New product development strategy

    Lesson 2 - The new-product development process

    Lesson 3 - Product life-cycle strategies

    Lesson 4 - Business analysis

    Lesson 5 - Product development

    Lesson 6 - Test marketing

    Lesson 7 - Commercialization

  • Chapter 8 : Pricing

    (Duration - 41.25 min)

    Lesson 1 - Major pricing strategies

    Lesson 2 - Value-based pricing

    Lesson 3 - Cost-based pricing

    Lesson 4 - Competition-based pricing

    Lesson 5 - Considerations affecting pricing decisions

    Lesson 6 - New product pricing strategies

    Lesson 7 - Price adjustments

    Lesson 8 - Initiating price changes

    Lesson 9 - Reactions to price changes

  • Chapter 9 : Marketing Channels: Place

    (Duration - 33.28 min)

    Lesson 1 - Value delivery network

    Lesson 2 - Supply chains

    Lesson 3 - How channel members add value

    Lesson 4 - Number of channel levels

    Lesson 5 - Vertical marketing systems

    Lesson 6 - Horizontal marketing system

    Lesson 7 - Multichannel distribution systems

    Lesson 8 - Channel design decisions

    Lesson 9 - Channel management decisions

    Lesson 10 - Evaluating major channel alternatives

  • Chapter 10 : Retailing and wholesaling

    (Duration - 32.06 min)

    Lesson 1 - Types of retailers

    Lesson 2 - Retailer marketing decisions

    Lesson 3 - Product assortment and services decision

    Lesson 4 - Brand experience at retail

    Lesson 5 - Promotion decisions

    Lesson 6 - Place decisions

    Lesson 7 - Retailing trends and developments

    Lesson 8 - Wholesaling

    Lesson 9 - Importance of wholesalers

  • Chapter 11 : Advertising and public relations

    (Duration - 49.36 min)

    Lesson 1 - The promotion mix

    Lesson 2 - The promotional tools

    Lesson 3 - New marketing communications model

    Lesson 4 - Integrated marketing communications

    Lesson 5 - Personal selling

    Lesson 6 - Sales promotion

    Lesson 7 - Direct marketing

    Lesson 8 - Push vs pull promotion strategy

    Lesson 9 - Major advertising decisions

    Lesson 10 - Informative advertising

    Lesson 11 - Setting the advertising budget

    Lesson 12 - Creating the advertising message

  • Chapter 12 : Personal selling and sales promotion

    (Duration - 40.23 min)

    Lesson 1 - Nature of personal selling

    Lesson 2 - Coordinating marketing and sales

    Lesson 3 - Sales force management

    Lesson 4 - Sales force size

    Lesson 5 - Recruiting and selecting salespeople

    Lesson 6 - Training salespeople

    Lesson 7 - Supervising and motivating salespeople sales quotas

    Lesson 8 - personal selling process

  • Chapter 13 : Direct, online, social media, and mobile

    (Duration - 29.45 min)

    Lesson 1 - New direct-marketing model

    Lesson 2 - Rapid growth of direct and digital marketing

    Lesson 3 - Marketing, the internet, and the digital age

    Lesson 4 - Forms of direct marketing

    Lesson 5 - Online advertising and email marketing

    Lesson 6 - Online videos

    Lesson 7 - Blogs and other online forums

    Lesson 8 - Social media marketing

    Lesson 9 - Mobile marketing

    Lesson 10 - Catalog marketing

    Lesson 11 - Telemarketing and direct-response television marketing

    Lesson 12 - Kiosk marketing

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