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SEO(Search Engine Optimization) Training

Course Information

Course Title: SEO(Search Engine Optimization) Training

Course Price: $250

Target Audience: Online Marketing Executives, Website Developers

Course Duration: 8 hours

Resources: Desktop PC/ Laptop / Mobile device; Internet Access

Course Objective

Upon successful completion of this course, you will be able to

» Build a Site Structure

» Submit on Social Bookmarking

» Identify techniques for Search engine submission confirmation reports

» Identify skills to achieve business search results.

Course Features

  • Keyword Research
  • HTML Code Refining
  • Content Analysis
  • Site Structure Analysis
  • Title and Meta Tags Optimization
  • XML Site map
  • Customized keyword analysis to define the best suited key phrases for your business
  • Search engine submission confirmation reports
  • General Directories Submission
  • Blog Posting
  • Social Bookmarking Submission
Take This Course | $250.00

Course Outline

  • Chapter 1 : Seo introduction and how search engines operate

    (Duration - 52.56 min)

    Lesson 1 - SEO introduction

    Lesson 2 - SEO (types of work)

    Lesson 3 - How search engines operate

    Lesson 4 - Crawling and indexing)

    Lesson 5 - The link structure of the web serves

    Lesson 6 - Providing answers

    Lesson 7 - SEO information from google webmaster

  • Chapter 2 : How People interact with search engines

    (Duration - 22.51 min)

    Lesson 1 - Search process

    Lesson 2 - Inbound marketing with SEO

    Lesson 3 - Google leads

    Lesson 4 - Internet study

    Lesson 5 - Click-through rates

    Lesson 6 - Search new yellow pages

    Lesson 7 - Learning the foundations of SEO

  • Chapter 3 : Why search engine marketing is necessary

    (Duration - 21.58 min)

    Lesson 1 - The limits of search engine technology

    Lesson 2 - Problems crawling and indexing

    Lesson 3 - Problems matching queries to content

    Lesson 4 - Content gets seen

    Lesson 5 - Constantly changing SEO

    Lesson 6 - The competitive nature of search engine

  • Chapter 4 : The basics of search engine friendly design & development

    (Duration - 01.37 hrs)

    Lesson 1 - Indexable content

    Lesson 2 - Crawlable link structures

    Lesson 3 - Reasons why pages not reachable

    Lesson 4 - Nofollow links

    Lesson 5 - Bing & Yahoo

    Lesson 6 - Keyword usage and targeting

    Lesson 7 - Keyword domination

    Lesson 8 - Keyword abuse

    Lesson 9 - Keyword density myth

    Lesson 10 - Title tags

    Lesson 11 - Keyword domination

  • Chapter 5 : keyword research

    (Duration - 23.52 min)

    Lesson 1 - Value of a keyword

    Lesson 2 - Assessing a keyword's value

    Lesson 3 - Long tail of keyword demand

    Lesson 4 - Keyword difficulty

  • Chapter 6 : how usability, user experience & content affect search engine rankings

    (Duration - 21.59 min)

    Lesson 1 - The impact of usability and user experience

    Lesson 2 - Signals of quality content

    Lesson 3 - Crafting content

    Lesson 4 - Search intent flavors

    Lesson 5 - Navigational searches

    Lesson 6 - Informational searches

  • Chapter 7 : Growing popularity & links

    (Duration - 56.07 min)

    Lesson 1 - Link signals

    Lesson 2 - Global popularity

    Lesson 3 - Local/topic-specific popularity

    Lesson 4 - Anchor text

    Lesson 5 - The power of social sharing

    Lesson 6 - Link building basics

    Lesson 7 - Link building strategies

  • Chapter 8 : search engine tools and services

    (Duration - 45.04 min)

    Lesson 1 - Common search engine protocols

    Lesson 2 - RSS sitemap

    Lesson 3 - Example of robots.txt

    Lesson 4 - Meta robots

    Lesson 5 - Search engine tools

    Lesson 6 - Open site explorer

  • Chapter 9 : myths & misconceptions about search engines

    (Duration - 58.31 min)

    Lesson 1 - Search engine submission

    Lesson 2 - Meta tags

    Lesson 3 - Keyword stuffing

    Lesson 4 - Paid search

    Lesson 5 - Search engine spam

    Lesson 6 - Page level spam analysis

    Lesson 7 - Domain level spam analysis

    Lesson 8 - Linking practices

    Lesson 9 - Content value

    Lesson 10 - Getting penalties lifted

  • Chapter 10 : measuring & tracking success

    (Duration - 01.22 hrs)

    Lesson 1 - Recommended metrics to track

    Lesson 2 - Share of referring visits

    Lesson 3 - Search engine referrals

    Lesson 4 - Search engine terms and phrases

    Lesson 5 - Conversion rate

    Lesson 6 - Analytics software

    Lesson 7 - Metrics for measuring

    Lesson 8 - Page specific metrics

    Lesson 9 - Number of linking root domains

    Lesson 10 - Domain specific metrics

    Lesson 11 - Fluctuation

    Lesson 12 - Search traffic from multiple engines

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